Even if time, Chronos, is the measure of the gaps between events in one sense, there is also another concept of time, the type of time that actually concerns people.

For example, we say "it's time for a change". In ancient Greece, Kairos meant the "right time", "time for change" etc. Kairos was also the son of Zeus, and thereby also the grandson of Chronos. Kairos was small and quick and very hard to catch. But if you managed to catch his hair whip, you could stop time, and find time for a change.

However, the life span of a tomatoe does have some influence on us all -- nobody will buy it if it gets too old, no matter how many continually recycling multiverses there is.