The No Impact ProjectWhat is No Impact Project?
"The No Impact Project is an international, environmental, nonprofit project, founded in the spring of 2009. It was inspired by the No Impact Man book, film, and blog.
Mission
To empower citizens to make choices which better their lives and lower their environmental impact through lifestyle change, community action, and participation in environmental politics.
"The No Impact Project was conceived by Colin Beavan, aka No Impact Man, following the success of his blog, book, and film, which chronicle his family’s year-long experiment living a zero-waste lifestyle in New York City. Central to his thesis is the notion that deep-seated individual behavior change leads to both cultural change and political engagement. Living low-impact provides a clear entry point into the environmental movement. This thesis is the bedrock of the No Impact Project.
Goals
* Promote behavioral change
* Enable the public to experience their own No Impact Experiment
* Engage people who are not already tree-hugging, bicycle-riding, canvas-bag-toting, eco-warriors
http://noimpactproject.org 
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